Grow Your Online Presence
Social Media is more than just status updates. It’s also a relationship building tool. Now before you tell me “yes, I know”, do you have a social media plan in place? Do you know which social media platforms you should be using? Do you know the best way to display your business on social media platforms so that your customers can find and engage with you? To post or not to post and to what social network, that is the question.
Let us help you determine how to curate the best content to include in your social media efforts.
Why Do You Need A Social Media Marketing Strategy?
✓ SOCIAL MEDIA FOR WEBSITE TRAFFIC
Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference. In short, using social media for business boosts your website’s SEO.
✓ ENGAGEMENT
Part of what makes Social Media Marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.
✓ IMAGE MANAGEMENT
If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).
✓ BRANDING
Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.
Basic
- Social Media Manager Comment Responding & Engagement: 1 Hour Per Week SPAM Monitoring Real-time Reporting SEO Keywords and Tags Blog Post Linking: 2 Facebook Posts: 4 Twitter: 4 LinkedIn Google Plus Instagram Pinterest YouTube Vimeo Facebook Campaigns Facebook Ads Custom Graphic Design ($35 – $75/graphic) One-time Strategy Set-up Fee: $300 Additional
Essential
- Social Media Manager Comment Responding & Engagement: 2 Hour Per Week SPAM Monitoring Real-time Reporting SEO Keywords and Tags Blog Post Linking: 3 Facebook Posts: Daily Twitter: 6 LinkedIn: 6 Google Plus: 6 Instagram: 4 Pinterest: 4 YouTube Vimeo Facebook Campaigns Facebook Ads Custom Graphic Design ($35 – $75/graphic) One-time Strategy Set-up Fee: $350 Additional
Premiere
- Social Media Manager Comment Responding & Engagement: 1 Hour Per Week SPAM Monitoring Real-time Reporting SEO Keywords and Tags Blog Post Linking: 2 Facebook Posts: 4 Twitter: 4 LinkedIn Google Plus Instagram Pinterest YouTube Vimeo Facebook Campaigns Facebook Ads Custom Graphic Design ($35 – $75/graphic) One-time Strategy Set-up Fee: $300 Additional